Internet Marketing

Why Internet Marketing?

Marketing has always been a valuable part of your business. In addition to referrals, it is perhaps the only way to entice customers. The Internet has evolved into one of the most ROI-efficient means of distributing information and media to a global audience. However, the nature of the Internet, in its vastness and dilution, makes it difficult to promote your business over the competition in the World Wide Web.

A productive and effective business website is formed of both creative and technical parts. It is a Gestalt mechanism by which customers find you, feel good about your offerings and purchase your service or product. It's important that all parts function in conjunction in order to reap positive results. This includes design, development, and Internet Marketing.

The goal is THREE-fold:

• Generate Interest
• Get Immediate Response
• Make Your Site "Sticky" -Keep Them Coming Back

Web 2.0 Development

Web 2.0 development is considered an important part of Internet Marketing in the modern online environment. Web 2.0, a phrase coined by O'Reilly Media, refers to a second generation of web-based communities - blogs, social-networking sites like MySpace, wikis and folksonomies - which enable collaboration and sharing between users. We have expertise in various forms of Web 2.0 applications and how they can be employed to improve your visibility and position on the Internet.

Search Engine Leap offers Internet Marketing Packages that include both traditional and new-age online marketing tactics. Please contact Marketing Director, Mercer Black, at (512) 301-8767 or Mercer@SearchEngineLeap.com for more information on online marketing and how it can benefit you.

Internet Marketing Services:

Call for information on bundled packages.

• Press Releases - Two custom-tailored press releases aimed at driving traffic and increasing awareness of your brand. These will be disseminated through one of the Web's most trusted electronic newswires and you will have an opportunity to review and approve both releases before they are sent.
  
  
• Blog Development - One of the best ways to add content to your site is the addition of a blog. We will create a blog specific to your industry in look, feel and seeded content. You will have complete administrative control over the site. We even provide you with a starter manual that you and your staff can use to contribute content and post seeds to the blog immediately. The addition of industry specific chatter, producing searchable keywords, can be a major boost to your site's Search Engine Optimization!
  
  
• Blog Chatter - We will locate 10 blogs relevant to your business and make third-party postings about your company with hyperlinks to your site! This is a great to way to build back-links into your site (increasing your searchability on the web) and spread the word about your services.
  
  
• Blog Submissions - We will list your blog on the top 10 blog directories on the web, with tags to your industry.
  
  
• MySpace Development - Where once MySpace was considered a meeting place for individuals, it has quickly become a networking tool for industry. Many businesses have chosen to use this forum to further promote their businesses, confer with colleagues and attract customers. Rather than using the very limiting structure of the MySpace environment, you can stand out with a custom built MySpace site that you will be able to maintain using the simple MySpace administrative tools.
  
  
• RSS Feeds (Outgoing) - What if you could send updates directly to your customers' (and potential customers') desktops. More and more people use "gadgets" and "widgets" with streaming RSS Feeds direct to their computer desktop. By producing your own feed, based on information shared through your blog, you can stay in constant contact with your client base. The marketing term for this is "stickiness" and it is utterly invaluable.