Usability Testing and Development

What is Usability?

Usability refers to the design elegance and clarity of a web site. In order for a site to be deemed "usable" it needs to be:

• Efficient to use - it should take as little time as possible to reach the sale.
  
• Accommodating - users who are confused are more likely to go elsewhere. It's important to make a site friendly to a wide audience of users of different skill sets.
  
• Fit for purpose - the user should feel that the site helped them accomplished their goal.
  

In addition to that, you want your site to be adoptable, meaning the website is significantly more usable than your competitors' and will, therefore, be chosen by users.

It should also be adaptable, as in extendable to an unexpected goal and scalable to industry changes. The last thing you want is a site that turns customers away and can't grow with your business.

Fees for Usability Services

We offer affordable, yet very effective packages for those who are on small- to medium-range budgets. You can reach us during regular business hours at (512) 301-8767.

How is Usability Determined?

Our experts will evaluate your site, performing both usability testing and task analysis, all the while considering the following:

• How many steps are there between the arrival of the customer and the sale?
  
• What errors are there in the programming and how are they limiting your site?
  
• What level of expertise do your users have?
  
• Are your users just browsing or are they truly shopping?
  
• What calculations on the site must be performed the user? What can be done by the site?