It looks remarkably simple; it catches your attention, delivers the punch at the right moment and importantly, is very much pleasing. But then, there is a lot more to a good magic trick than what meets the eye. Ask any magician. Or a good design team for that matter.

It looks remarkably simple; it catches your attention, delivers the punch at the right moment and importantly, is very much pleasing. But then, there is a lot more to a good magic trick than what meets the eye. Ask any magician. Or a good design team for that matter.